Our Story

Siobhan O'Neill, the visionary owner of Sweet Pea Jewellery in London, is a name that might not ring bells in mainstream fashion, but her influence resonates deeply within the industry. A true embodiment of her brand, Siobhan's journey from punk icon to bespoke jewellery designer is a tale of passion, resilience, and unparalleled creativity.

Born in the country but headed to London at the soonest opportunity, Siobhan came of age during the vibrant punk era of the 1970s and 80s. With her unforgettable spirit and energy, she quickly became a prominent figure in the punk scene, known for her distinctive style that combined edgy aesthetics with unique elegance. 

Siobhan’s bespoke artisan work has always been behind the scenes. Her natural talent for design and her keen eye for detail led her to collaborate with some of the most influential fashion brands of the time, BodyMap, Rifat Ozbek, John
Galliano and Alexander McQueen, crafting unique pieces that adorned runways and graced high-fashion magazines. Though her name often remained unrecognised, her work spoke volumes, leaving her mark on the fashion industry.

Sweet Pea Jewellery
In 2001, Siobhan founded Sweet Pea Jewellery, a bespoke jewellery brand that perfectly encapsulates her eclectic style and sophisticated taste. Located in London, Sweet Pea gained a reputation first in Japan for its exquisite handmade
delicacy, each piece reflecting Siobhan's distinctive palette and aesthetic. Her jewellery blends the raw energy of her punk roots with a refined craftsmanship that appeals to a discerning clientele.

Siobhan's journey is a testament to her adaptability and artistic vision. While she may have chosen a path away from the spotlight, her legacy is woven into the very fabric of the industry she loves. She is the look that is never forgotten, the artist whose work transcends time and trends, embodying the true essence of bespoke fashion.

Her designs are handmade in London from 18ct gold and incorporate diamonds, pearls & precious stones. Collections are understated and chic but timeless with a twist and continue to sell around the world.

All Sweet Pea jewellery is handcrafted by Sweet Pea designer Siobhan O’Neill, and her team of highly experienced jewellers. The Sweet Pea boutique is a treasure trove of colourful gemstones and exquisite, precious jewels. Sweet Pea jewellery can be tailor made to a customer’s requirements by creating special colourways and unique designs.

Come and visit us in Primrose Hill, one of London’s prettiest places, full of exciting boutiques, restaurants, and galleries.